Nespresso and Keurig are two leading single-serve coffee industry. The battle between them has been somewhat imminent, as there would’ve anyway been a time when we had to choose between the two ultimately. Coffee lovers worldwide don’t seem to stop when it comes to keurig vs nespresso. Now, of course, there is no shortage of places you can go and buy a cup of freshly brewed coffee. And it might be given to you quite quickly as well, comparatively. But there is something unique about the experience of staying at home or sitting in the office and brewing coffee for yourself. There is nothing more satisfying than doing all of it on your own. It is a somewhat liberating experience.
But the thing about brewing your coffee is the initial cost you have to handle once you’ve bought a brewing machine. The added expenses of essentials that you require to start brewing your coffee make people come up with a lot of questions. Problems like ‘which brand to consider’ are used quite often to highlight your position when it comes to buying a machine.
Amidst all this, one major question that troubles a lot of individuals who’ve previously done their research is the firing debate around which brewer is better, Nespresso or Keurig. This question has plagued several coffee lovers’ minds, and it was time this ended.
This article is your answer to this question. Below, you will find arguments which should help you end the debate of keurig vs nespresso.
Nespresso – The Swiss Underdog
Nespresso is the oldest company known to be selling coffee makers domestically and commercially. It is quite literally the espresso king. All the time the company has been around and the experience it has earned speaks for itself in its product line. Their brewers or machines were practically made to give you the most authentic espresso experience possible. The coffee brewed from their machines has a wonderfully specific aroma which is followed by an intense, flavorful taste which stays in your mouth for quite some time. Their products like the Citiz, Inissia, Pixie, and Virtuo are models of their own but were all designed to provide its users with a very distinct memory of the coffee made from it. The visual aesthetics of the machines themselves speak tons about the thoughtfulness that went into designing them. They come in various sizes, colors, styles, offering tons of options for different users. All this came naturally because of the outstanding quality of brewed coffee.
Nespresso brewers are primarily pod-based, single serve coffee makers with two main categories of distinction. One is Original Line, and the other one is the Vertuo Line. The difference between the two is exceptionally straightforward. Original Line brews espresso only, whereas Vertuo Line brew espresso alongside coffee. All the machines and models made by Nespresso are divided along these two lines. In layman’s language, with Original Line you cannot make other types of coffee but can treat yourself to an Americano.
Keurig – America’s best
Keurig is the market king in the USA. This company is so old that is has already released over fifty models in their decades of dominance. When it comes to sales, they are exorbitantly dominating, basically obliterating the competitors’ sales records. Their continuous success has allowed them to create all the different lines and models that they’ve created over the past decade. The reason they sell so well is the variety of capsules or ‘K-Cups’ they offer. They have a capsule for every budget type, which is probably why they’ve been able to gain such a vast market share of the market worldwide (approximately 61%). Despite their tremendous success in the single-coffee brewery machines, their attempt to make a machine which brewed Espresso was utterly shattered when it didn’t sell well. It was such an enormous disaster that the company stopped selling the pods required by the machine entirely. One primary reason why they managed to gain a market share bigger than Nespresso was their pricing strategy. Their machines were significantly cheaper than their Swiss counterparts.
The K-Cup consists of a plastic cup, aluminum lid, and filter. Each pod is filled with coffee grounds, tea leaves, fruit powder and is nitrogen flushed. This makes it impermeable to oxygen, light, and moisture. The coffee is brewed when grounds are pierced using water which is passed through a spray nozzle while simultaneously piercing the bottom of the pod. Grounds released in such a way are collected in a white paper mesh. Hot water is forced through the pod, which flushes the grounds and passes through the mesh filter. And this is how Keurig machines brew fresh coffee on your command.
Reasons to buy Nespresso
Despite being a tad bit pricier, Nespresso has positioned themselves to be the best coffee brewer there could be on the market. Even their machines are exceptionally well built, coming in different styles, colors, and sizes and made with stainless steel instead of hard plastic. Although they haven’t been able to grab a respectable market share in the US, their market share worldwide is tremendous. We credit this to their beautifully designed machines and the fact that they help you in making the best-brewed coffee where ever. The simplicity and uniqueness of the espresso they serve are just stunning, leaving anyone who drinks it awestruck. They offer a much better quality beverage. The sole fact that their machines come in customizable sizes is most likely what helped them grab a considerable share. To add the cherry on the topping, Nespresso capsules are fully recyclable.
Reasons to buy Keurig
The dominator of the US markets, Keurig has been able to grab an expensive market share, presumably because of its aggressive pricing strategy. However, despite the pricing, their newer models haven’t been able to make an impact huge enough on the market, as their previous models. Moreover, this could be credited to the fact that most Keurig buyers already have a working machine and are not in need of another one. Nonetheless, Keurig as a company has been able to grab a considerable market share even though it’s falling popularity. They’ve successfully maintained their image as the best all-around provider of a coffee brewing machine. They have over fifty different models to choose from. They serve more than a single custom pod or ‘K-Cup.’ The models are significantly cheaper than Nespresso.
The argument of keurig vs nespresso has finally come to an end. However, it is you who decides the winner. It is according to your preferences and uses that you will choose the right coffee maker for yourself. Both brands have their pros and cons, but it is the best suitable for your use than wins this battle.