When it comes to making your content visible on the net, SEO is one of the most integral part of the process. With the help of SEO, companies make their product more visible on the internet and in online search results. If you are one of the people who plan to launch their product on the web then you have to make sure that you hire the best companies in the business. The process is an all-encompassing task that leads you through a series of activities that at the end, boost the visibility of your product. For some, it is necessary to publicize their product.
When it comes to marketing the product it is necessary to target it towards the right type of audience. This is done by the help of keywords. Targeted keywords are programmed to return the result that the manufacturer wants. It is a recurring procedure and requires continuous input on part of the technical team that has undertaken the project. These keywords when put into the search engine, return the result to the user but an array of data is created too that is then analyzed by the manufacturers who market the product. Based on this they change and modify the search criteria of the product. So this in short, was the seo wiki.
The history of SEO:
All this started when internet first broke out on the scene and web developers started to analyze the user data in order to know the search pattern of users. This resulted in the birth of two types of SEO activities. One that fell under the white hat classification and the other under the black hat category. The former is the one in which the techniques used are totally legitimate and approved by SEO companies. The latter comprises of underhand techniques that are generally avoided but nonetheless adopted by them. To counter this, the issue was taken up by search engines that attempted to reduce them by terming them as spamdexing and removing them altogether from the search results that were made visible to the public. The seo wiki has an integral an in-depth chapter about the types and tricks of SEO techniques.
Black hat techniques are made up of hiding the keyword in the text and colored in a similar color as that of the back ground. Then there are other methods like an invisible div or blanketing of it. To catch offenders who use such measures, the search engines have special spiders that crawl into files and search for the measures that might have flouted the norms. All this is necessary to ensure that fair play ensures in the market and no one company gains the upper hand via unfair methods.
One of the biggest players in the search engine market, Google has recently penalized key companies for adopting black hat techniques to improve their rankings. The companies were removed from the list of Google’s rankings. But as the guilty parties readily apologized for their mistake and rectified their act, they were quickly restored on the rankings and continued on their former ranks.
SEO as a marketing strategy:
Probably the biggest use of SEO tactics is the marketing application of it. The consumer has changed so much that before heading off to any shop they check the product online for the most popular in the category. The online reputation of companies have become more important than their offline stores. MNCs and other smaller companies have started to employ the help and aid of such companies to ensure that they get to establish a foot hold in any new market that they decide to enter or foray into. All this has resulted in the formation of new industries and employment opportunities. Even the leading business destinations have opened up a dedicated IT arm that deal especially with providing the incoming companies with SEO services. All this is done in the hope that the more business friendly one makes the scenario, the more businesses will enter the local market. The benefit of this is direct to the working population of the market. The effect is cyclical, i.e. more the business grows, the more intensely they focus on SEO activities. Sometimes, the brand houses a permanent SEO team that is equipped with the task of product optimizing.
No seo wiki will be complete without the mention of sales contribution that it makes for its brand name and product. One of the biggest concern is that of return on investment of such projects. Many times they do provide considerable return to the company but the search engines are not paid for displaying organic search results and a company that relies heavily on search results for their business might end up suffering. But to account for the change in product descriptions search engines are making continuous changes in their search algorithms.
International markets and its ramifications:
In international results, the search results are heavily optimized and have to account for every small change in regional market. In international markets the products vary from user to user and the variation in search parameters is very large. The importance of SEO activities has increased so much that dedicated firms have been hired to write the articles and topics of brands and MNCs. Along with articles, there are also Meta descriptions and organic results that might have to be optimized. There are different types of tests for various types of devices that are optimized. Results for mobile platforms and PCs have to be optimized for the target audience.
So this is almost the complete story of seo wiki that has been listed in the article written above. There are still a lot many things that need to be discussed in this regard. This is almost the complete picture. If you are interested in the course personally then you can choose to take an online course for it. Or if you are professionally engaged in any project then you can take the help of internet for finding a suitable company.